Furry Friend Fashion
Furry Friend Fashion is a brand I created that values generosity, love, and community over profit. The goal is to give people an opportunity to give back and provide consumers with an authentic product. Furry Friend Fashion achieves this through selling matching human and pet accessories. Each product created with a one-of-a-kind patterns signifying characteristics that pets and their owners share. Furry Friend Fashion is dedicated to giving 10% of all money raised to the LCC (Lutheran Church Charities) K-9 Comfort Dogs. A charity that sends trained comfort dogs to people of all ages and circumstances who are suffering and in need.
Knowing your crowd - a visual audience
The target audience for Furry Friend Fashion is 18-25 y/o females. This audience is very visual, this is why I put a lot of effort into the photography and videography within the brand. I created a video that showcases the different design elements and how consumers would interact with them. Social media is an important platform for this target audience, focusing in on Instagram. For this reason I made sure to create an instagram that was aesthetic, fun, and would appeal to women in that age range.
Package example
Each pattern comes in a package which includes: 3 scrunchies, 1 bandanna, and 1 scrunched collar. The pattern shown here is Quick Witted.
Website
Since Furry Friend Fashion is e-commerce, having a website that is easy to navigate is important. The website should still have the playfulness in the brand, but also professionalism of a business.