Furry Friend Fashion
Furry Friend Fashion is a brand I created that values generosity, love, and community over profit. The goal is to give people an opportunity to give back to their local community and provide customers with an authentic product. Furry Friend Fashion achieves this through selling matching human and pet accessories. Each product is created with a one-of-a-kind pattern, signifying characteristics that pets and their owners share. Furry Friend Fashion is dedicated to giving 10% of all money raised to the LCC K-9 Comfort Dogs - a charity that sends trained comfort dogs to people of all ages and circumstances who are suffering and in need.
Knowing your crowd - a visual audience
The target audience for Furry Friend Fashion is 18-25 y/o females. This audience is very visual, which is why I focused heavily on the photography and videography within the brand. I created a video that showcases the different design elements of the brand and how customers would interact with them.
